Parts Manager 101
The Parts Manager 101 Training Program is a comprehensive training designed to support the success of Parts Managers at every level of experience. Its framework prioritises clarity and practical application, making complex concepts easy to understand and implement in daily operations. The program focuses on developing both the technical skills and strategic mindset necessary for excellence in the role, empowering participants to drive performance, enhance customer satisfaction, and contribute to the overall success of their dealership.
Content for this training plan was developed by:
4 eLearning modules
Code: BFPM200
Learning Plan Overview
Participants in the Parts Manager 101 Training Program will gain a clear understanding of a Parts Manager’s key responsibilities, including driving profit and ensuring customer retention. They will appreciate the vital role this position plays in overall business success and service excellence. Through insights and practical strategies shared by industry expert Kieran Stack, learners will develop skills they can immediately apply to enhance performance in their dealerships. The training also delves into adaptive approaches for managing an evolving Parts Department, with a strong focus on delivering outstanding customer service and employing advanced management tactics to empower teams and consistently exceed sales and service targets.
1.1 The Role of the Parts Manager
We begin this program by putting first things first – Defining the role of a Parts Manager. Kieran takes participants on a journey of awareness around how their role impacts customer satisfaction, revenue generation and overall dealership success.
eLearning
20 mins
Code: BFPM200_01
1.2 The 5+2 Levels to Parts Manager Success
Examine the key stages of the customer journey in a modern dealership, how various roles and departments collaborate to create a seamless experience, and encourages self-reflection on your own contribution to customer satisfaction and dealership success.
eLearning
20 mins
Code: BFPM200_02
1.3 The Ultimate Customer Experience
Dive into the essential components of delivering high levels of customer experiences within the Parts Department. From mastering communication techniques, following process, to leveraging technology effectively, learn how to exceed customer expectations at every touchpoint.
eLearning
20 mins
Code: BFPM200_03
1.4 The Parts Sales Process
Explore the key stages and strategies that map towards creating a frictionless customer journey. The Parts Sales Process is key to achieving the desired outcomes of profitability, customer satisfaction and retention.
Kieran discusses the stages in the 4 different processes and equips participants with best practice approaches at each touchpoint.
eLearning
20 mins
Code: BFPM200_04
Once you have completed the ‘Parts Manager 101’ training program, you can advance your skills and knowledge and subscribe to the ‘Parts Manager Advanced’ training program which includes eight eLearning modules covering Stock & Warehouse Management, Dealing with Customers, Emotional Intelligence, Business Management & KPI’s.
Meet your Training Provider
Kieran Stack, built his career across dealerships and became a BMW Group Aftersales Trainer before launching his own training company in 2021. His work with top brands and his book Service Advisor 101 have made him a sought-after global trainer. Focused on practical impact, Kieran simplifies Aftersales and champions the belief that “skills pay bills.”
For more information, get in touch with our Academy team: